[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.24.2″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.6)” background_color_gradient_end=”rgba(0,0,0,0.6)” background_image=”https://www.koekepeer.com/wp-content/uploads/2024/04/pizza-en-cola.jpg” custom_padding=”110px|0px|110px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”Montserrat|500||on|||||” text_text_color=”#f7f7f7″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]

STORYTELLING TIP

[/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”Poppins|900|||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” inline_fonts=”Poppins” global_colors_info=”{}”]

De Familiarity Bias

[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”left” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px” animation_style=”zoom” animation_intensity_zoom=”4%” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.24.2″ background_color=”#ffffff” background_image=”https://www.koekepeer.com/wp-content/uploads/2020/06/circle-background-pattern.png” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|0px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”Raleway|800||on|||||” text_text_color=”#002e54″ text_letter_spacing=”3px” custom_margin=”||1px|||” animation_direction=”bottom” locked=”off” inline_fonts=”Poppins” global_colors_info=”{}” content__hover_enabled=”off|desktop”]

Storytelling tip – sean walsh

[/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”40px” header_line_height=”1.3em” custom_margin=”||||false|false” custom_padding=”||||false|false” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” inline_fonts=”Raleway,Poppins” global_colors_info=”{}”]

Pizza en cola, of wil je liever iets exotisch?

[/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”Poppins|300|||||||” text_font_size=”17px” max_width=”100%” custom_margin=”|-3px|||false|false” custom_padding=”|9px|20px||false|false” locked=”off” inline_fonts=”Barlow,Poppins” global_colors_info=”{}”]

Familiarity bias

“Doe toch maar een pizza met een cola!” Je bent op vakantie en krijgt in het restaurant een menukaart in een vreemde taal voorgeschoven. Het eten zal vast geweldig zijn, maar met een pizza margherita weet je in ieder geval wat je krijgt. ‘Wat de boer niet kent…’ Typisch gevalletje ‘familiarity bias’. Tuurlijk, jij bent een avonturier die voor het meest exotische gerecht gaat, maar de het ‘bekendheidsprincipe’ komt vaker voor dan je denkt. Bijvoorbeeld bij vakantiegangers, investeerders, of in de marketing.

Wat kan jij ermee?
De ‘familiarity bias’ verwijst naar de neiging van mensen om te vertrouwen op wat ze al kennen. Een mooi voorbeeld hiervan is Coca-Cola. Het iconische merk heeft door de jaren heen een sterke band opgebouwd met consumenten over de hele wereld. Zelfs als er nieuwe drankjes op de markt komen, kiezen veel mensen toch voor een vertrouwd flesje Coca-Cola vanwege de bekendheid en de positieve associaties die ze ermee hebben. Om die sterke positie te behouden gaf Coca-Cola vorig jaar meer dan 4,6 miljard euro aan marketing uit.

In de praktijk
Hoe kan jij de ‘familiarity bias’ de komende week inzetten? Stel je geeft een presentatie, of wil tijdens een vergadering je punt maken. Door gebruik te maken van elementen die vertrouwd en herkenbaar zijn voor je publiek, krijgt je een diepere connectie en kan jij jouw boodschap overtuigender overbrengen. Zorg voor herkenbaarheid! Je publiek zal je dankbaar zijn.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.24.2″ background_color=”#FFFFFF” background_enable_image=”off” background_position=”top_left” background_repeat=”repeat” background_video_height=”2000″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|0px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.2″ background_enable_image=”off” parallax=”on” background_video_mp4=”https://www.koekepeer.com/wp-content/uploads/2023/01/Website-preview-vid-RDNR5.mp4″ background_video_height=”1000″ custom_padding=”|||” custom_padding_tablet=”||460px||false|false” custom_padding_phone=”||444px||false|false” custom_padding_last_edited=”on|phone” scroll_vertical_motion_enable=”off” background_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ background_color=”#FFFFFF” custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_font=”|800|||||||” header_text_align=”left” header_font_size=”48px” custom_padding=”||12px|||” locked=”off” global_colors_info=”{}”]

Weekly
storytellingtip

in je inbox?

[/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”Poppins|300|||||||” text_font_size=”17px” max_width=”93%” custom_margin=”|-3px|||false|false” custom_padding=”|9px|22px||false|false” locked=”off” inline_fonts=”Barlow,Poppins” global_colors_info=”{}”][/et_pb_text][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”on|on|on” module_class=” et_pb_row_fullwidth” _builder_version=”4.24.2″ background_color=”#FFFFFF” background_enable_image=”off” background_position=”top_left” background_repeat=”repeat” background_video_height=”2000″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|0px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.2″ background_enable_image=”off” parallax=”on” background_video_mp4=”https://www.koekepeer.com/wp-content/uploads/2023/01/Website-preview-vid-RDNR5.mp4″ background_video_height=”1000″ custom_padding=”|||” custom_padding_tablet=”||460px||false|false” custom_padding_phone=”||444px||false|false” custom_padding_last_edited=”on|phone” scroll_vertical_motion_enable=”off” background_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ background_color=”#FFFFFF” custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_font=”|800|||||||” header_text_align=”left” header_font_size=”48px” custom_padding=”||12px|||” locked=”off” global_colors_info=”{}”]

Weekly
storytellingtip

in je inbox?

[/et_pb_text][et_pb_signup provider=”hubspot” button_text=”Sturen!” disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” header_text_color=”#000000″ background_color=”#FFFFFF” custom_button=”on” button_bg_color=”#7ED957″ button_border_radius=”30px” hover_enabled=”0″ border_radii=”on|30px|30px|30px|30px” border_radii_fields=”on|30px|30px|30px|30px” border_width_all_fields=”1px” border_color_all_fields=”#7ED957″ global_colors_info=”{}” hubspot_list=”none” sticky_enabled=”0″][/et_pb_signup][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.24.2″ background_color=”#ffffff” background_image=”https://www.koekepeer.com/wp-content/uploads/2020/06/circle-background-pattern.png” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|0px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_font=”|800|||||||” header_text_align=”left” header_font_size=”48px” global_colors_info=”{}”]

Eén story kan  jouw toekomst veranderen.

[/et_pb_text][et_pb_text _builder_version=”4.23.1″ text_font=”Poppins|300|||||||” text_font_size=”17px” max_width=”100%” custom_margin=”|-3px|||false|false” custom_padding=”|9px|20px||false|false” locked=”off” inline_fonts=”Barlow,Poppins” global_colors_info=”{}”]

Sterke merken ontstaan niet ‘zomaar’.
Sterke merken worden dag na dag gebouwd met de kracht van storytelling. Omdat echte mensen zijn ‘gewired’ voor verhalen van vlees en bloed. 

[/et_pb_text][et_pb_button button_url=”https://meetings.hubspot.com/sean428″ url_new_window=”on” button_text=”Plan video meeting” _builder_version=”4.24.2″ custom_button=”on” button_text_size=”17px” button_text_color=”#FFFFFF” button_bg_color=”#7ED957″ button_border_width=”2px” button_border_color=”#7ed957″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Poppins|500|||||||” button_icon=”E||divi||400″ animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#7ed957″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#7ed957″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_button][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ background_image=”https://www.koekepeer.com/wp-content/uploads/2023/11/Sean-profile-pic-2.png” custom_padding=”|||” custom_padding_tablet=”225px||225px||true|false” custom_padding_phone=”||444px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section]