{"id":29636,"date":"2024-09-06T14:41:02","date_gmt":"2024-09-06T14:41:02","guid":{"rendered":"https:\/\/dutchimpactawards.nl\/?post_type=montoya_portfolio&#038;p=29632"},"modified":"2026-02-08T00:46:03","modified_gmt":"2026-02-07T22:46:03","slug":"philips","status":"publish","type":"montoya_portfolio","link":"https:\/\/www.koekepeer.com\/en\/case\/philips\/","title":{"rendered":"Philips"},"content":{"rendered":"<div class=\"wp-block-montoya-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom has-animation\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\" id=\"h-manifesto-video\">Manifesto video<\/h1>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Versuni - Brandmovie 4K\" src=\"https:\/\/player.vimeo.com\/video\/827376619?h=5829650df0&amp;dnt=1&amp;app_id=122963\" width=\"0\" height=\"0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color has-animation\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column scrolling-element left is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.0\"><figure class=\"has-animation has-cover\" data-delay=\"50\"><a class=\"image-link\" href=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Versuni-Studio-21-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Versuni-Studio-21-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column pinned-element right is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\" id=\"h-launch-van-een-nieuw-merk\">Launch of a new brand.<\/h1>\n\n\n\n<p class=\"no-margins\">How do you bring a new organisation to life?<br>That question lay at the heart of the launch of Versuni, the new name for Philips\u2019 Domestic Appliances.<\/p>\n\n\n\n<p class=\"no-margins\"><\/p>\n\n\n\n<p class=\"no-margins\"><\/p>\n\n\n\n<p>We developed a campaign featuring a company manifesto and a series of people stories about the people behind home appliances. Each time asking the same question: what makes a house a home? <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Home is a feeling everyone knows, but few can define. Through stories of flesh and blood, we gave that feeling a voice for Versuni.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row dark-section full\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content has-animation\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-1-min.png\" alt=\"\"\/><div class=\"parallax-image-content content-max-width text-align-center\"><div class=\"outer\"><div class=\"inner\">\n<h2 class=\"wp-block-heading big-title has-mask-fill primary-font-title\" id=\"h-turning-houses-into-homes-0\">\u201cTURNING HOUSES INTO HOMES.\u201d<\/h2>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom change-header-color has-animation\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\" id=\"h-video-campagne\">People Stories<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Philips DA AquaTrio - Bas de Wit\" src=\"https:\/\/player.vimeo.com\/video\/690938744?h=d8a55c21d5&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full row_padding_top change-header-color\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"30157\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-1024x575.png\" alt=\"\" class=\"wp-image-30157\" srcset=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-1024x575.png 1024w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-300x169.png 300w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-768x432.png 768w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-1536x863.png 1536w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-2048x1151.png 2048w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/Philips-case-2-min-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>","protected":false},"template":"","portfolio_category":[219,220],"class_list":["post-29636","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-brand","portfolio_category-employer-branding"],"_links":{"self":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/montoya_portfolio\/29636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/montoya_portfolio"}],"about":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/types\/montoya_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/media?parent=29636"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=29636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}