{"id":29629,"date":"2024-09-06T14:39:08","date_gmt":"2024-09-06T14:39:08","guid":{"rendered":"https:\/\/dutchimpactawards.nl\/?post_type=montoya_portfolio&#038;p=29625"},"modified":"2026-02-07T23:21:57","modified_gmt":"2026-02-07T21:21:57","slug":"primary-care","status":"publish","type":"montoya_portfolio","link":"https:\/\/www.koekepeer.com\/en\/case\/de-eerstelijnszorg\/","title":{"rendered":"Primary Care"},"content":{"rendered":"<div class=\"wp-block-montoya-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom change-header-color has-animation\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\" id=\"h-manifesto-video\">Manifesto film<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Video Player --><div class=\"video-wrapper\"><div class=\"video-cover\" data-src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/03\/EZZ-thumbnail-copy.jpg\"><\/div><video class=\"bgvid\" controls preload=\"auto\" ><source src=\"http:\/\/\" \/><source src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2025\/01\/Eerstelijnszorg-Zoetermeer-manifesto-final_1.mp4\" \/><\/video><div class=\"control\"><div class=\"btmControl\"><div class=\"progress-bar\"><div class=\"progress\"><span class=\"bufferBar\"><\/span><span class=\"timeBar\"><\/span><\/div><\/div><div class=\"video-btns\"><div class=\"sound sound2 btn\" title=\"Mute\/Unmute sound\"><i class=\"fa fa-volume-up\" aria-hidden=\"true\"><\/i><i class=\"fa fa-volume-off\" aria-hidden=\"true\"><\/i><\/div><div class=\"btnFS btn\" title=\"Switch to full screen\"><i class=\"fa fa-expand\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><!--\/Video Player -->\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column scrolling-element left is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.0\"><figure class=\"has-animation has-cover\" data-delay=\"50\"><a class=\"image-link\" href=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-2.png\"><img decoding=\"async\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-2.png\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column pinned-element right is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\" id=\"h-uitdaging-opdrachtgever\">The Challenge.<\/h1>\n\n\n\n<p class=\"no-margins\">A job in healthcare is often a calling. To be there for the people around you. To make the world a little better. But those who feel called sometimes forget themselves.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>At EerstelijnsZorg Zoetermeer, they care deeply about their healthcare professionals. Together, they stand strong and grow stronger. That sense of solidarity can be felt and seen in our employer branding campaign and brand manifesto.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A campaign about pride in the profession, presenting EerstelijnsZorg Zoetermeer in a stimulating and accessible way. We see the people behind the healthcare providers. People of flesh and blood.\n\nWe see them at their most vulnerable, between consultations, when everything seems to go wrong. Swallowing tears and carrying on. But also as the heroes of the day. Proud. Strong. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Healthcare. We do it together.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row dark-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content has-animation\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-13.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-max-width text-align-center\"><div class=\"outer\"><div class=\"inner\">\n<h2 class=\"wp-block-heading big-title has-mask-fill primary-font-title\" id=\"h-wie-zorgt-er-voor-jou\">\u201cWho takes care of you?\u201d<\/h2>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom row_padding_left row_padding_right change-header-color\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f2f2f2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\"><div class=\"wp-block-image is-style-rounded wp-duotone-unset-1\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine-1024x1024.png\" alt=\"\" class=\"wp-image-30233\" style=\"object-fit:cover\" srcset=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine-1024x1024.png 1024w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine-300x300.png 300w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine-150x150.png 150w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine-768x768.png 768w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine-12x12.png 12w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/ALine.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:64%\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-4d3278416775f84f5a18e80e89cc00ac\" style=\"line-height:1.2\"><strong>\u201cIn a very professional yet accessible way, the team at Koekepeer managed to turn our ideas into results. A warm, connecting story that not only gives goosebumps, but also makes the viewer curious for more.\u201d<\/strong> <\/p>\n\n\n\n<p class=\"has-extra-small-font-size\" style=\"font-style:normal;font-weight:200\">\u2013 Aline Pikaar- van Zuilen, Director of Care, Primary Care Zoetermeer<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full row_padding_top\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" data-id=\"30083\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-232x300.png\" alt=\"\" class=\"wp-image-30083\" srcset=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-232x300.png 232w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-791x1024.png 791w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-768x994.png 768w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-1187x1536.png 1187w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-1583x2048.png 1583w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10-9x12.png 9w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-10.png 1674w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" data-id=\"30076\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-725x1024.png\" alt=\"\" class=\"wp-image-30076\" srcset=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-725x1024.png 725w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-212x300.png 212w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-768x1084.png 768w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-1088x1536.png 1088w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-1450x2048.png 1450w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3-8x12.png 8w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-3.png 1534w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"1024\" data-id=\"30084\" src=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-790x1024.png\" alt=\"\" class=\"wp-image-30084\" srcset=\"https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-790x1024.png 790w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-231x300.png 231w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-768x996.png 768w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-1185x1536.png 1185w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-1580x2048.png 1580w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11-9x12.png 9w, https:\/\/www.koekepeer.com\/wp-content\/uploads\/2024\/09\/EZZ-case-11.png 1674w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure>\n<\/figure>\n<\/div>","protected":false},"template":"","portfolio_category":[219,232],"class_list":["post-29629","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-brand","portfolio_category-strategy"],"_links":{"self":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/montoya_portfolio\/29629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/montoya_portfolio"}],"about":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/types\/montoya_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/media?parent=29629"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.koekepeer.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=29629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}