het begint met taal
Would you like to talk to me?
Strategy and campaign
Would you like to talk to me?
Challenge client
In the Netherlands there are more than 200,000 migrants who struggle with the Dutch language. NGO ‘Het begint met Taal’ asked us to develop an awareness campaign to activate the potential volunteers for their language education initiative.
Solution
Together with ‘Het begint met Taal’ (It Begins with Language), we developed a Hero campaign in which migrants, in a sometimes direct manner, get a chance to have a conversation.
“I love working with Koekepeer. Our 'Would you like to talk to me?' campaign was nominated for the Best Dutch Social Award.”
Real people,
real stories.
One story could change your future.
Strong brands do not 'just happen'.
Strong brands are built day after day with the power of storytelling. Because real people are 'wired' for flesh-and-blood stories.
