Philips Domestic Appliances
Versuni Storytelling
Brand launch campaign
New brand storytelling.
Challenge client
How do you quickly build a strong brand? A brand that your employees, business partners and customers recognize and feel? You only launch a new brand once. We were asked to create several videos for the launch of Versuni.
Our vision
Although Versuni is a new company, it has a great proposition: 'turning houses into homes'. With the 'heritage' of Philips Domestic Appliances, the new Versuni has enormous potential. But isn't 'Turning houses into homes' a universal value that applies to all of us?
Execution
A brand manifesto in which Versuni's core values are expressed in an empathetic way.
Strong brands are built with the power of storytelling.
Employer brand campaign
People stories.
Challenge client
How do you quickly build a strong (employer) brand? After the carve-out of Philips Domestic Appliances by Hillhouse Investments, Philips household appliances will be developed and marketed by Versuni from 2023. For this new company, one of the big challenges is attracting the right talent.
Our vision
Although Versuni is a new company, it has strong roots. Within Versuni, a lot of knowledge and innovative power has been brought over from the 'legacy' Philips Domestic Appliances business. A beautiful space for top talent deserves to become as well-known and loved as an employer brand, as the beautiful appliances that the company makes.
Execution
A storytelling campaign in which Versuni experts talk about their passion and work.
Real people,
personal mini-documentaries.
One story could change your future.
Strong brands do not 'just happen'.
Strong brands are built day after day with the power of storytelling. Because real people are 'wired' for flesh-and-blood stories.
