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A fresh start

Brand campaign

Mix with friends.

Challenge client

The client wanted the launch of the new Cocktailbox website and products to create a lot of excitement!   

Our vision

Together with our client we developed the Hero campaign 'Mix with friends'. We believe that cocktails mix and taste best when you make them together with friends, in a social setting. 


A complete campaign with the Hero, Hub and Hygiene content for website, socials and explanation. 

“We needed storytellers to be able to give our product flesh and bones. We needed it to resonate with people. I knew Koekepeer is good at this. We are very pleased with the whole collaboration and the end result.”

Michael Wieler

Associate Director & Co-Founder, Cocktail box

One story could change your future.

Strong brands do not 'just happen'.
Strong brands are built day after day with the power of storytelling. Because real people are 'wired' for flesh-and-blood stories.