If you are what you eat…
If our youth are the future, what does that future look like? If our children are the most important thing, why are more and more children living unhealthy lives? The Ministry of Health, Welfare and Sport organizes this annually NL Vital. The ministry wants to stop the growing problem of obesity and overweight among young people.
Together for a healthy youth
We were asked to make a video for the national NL Vitaal meeting 'Together for a healthy youth' in early 2017. NL Vitaal meetings are now being organized in various municipalities throughout the country.
NL Vital
Overweight and obesity are a growing problem. There are neighborhoods in the Netherlands where a quarter of the children are overweight. This will have enormous consequences in the future. With or without breakfast, a bag of chips or fruit, spreads or a snack. The choices we make every day for ourselves and our children determine how fit and vital the Netherlands of the future will be. Because let's be honest: if our children have the future, then together we ensure that that future is healthy, right?
Client: Ministry of Health, Welfare and Sport
Producer: Koekepeer
Concept: Luuk van Velthoven
Copywriting: Seán Walsh
Camera: Marco Vet
Director: Afran Groenewoud
Editing & color grading: Raphaël ter Maat
Music: Big Orange
