Launch of a new brand.

How do you bring a new organisation to life?
That question lay at the heart of the launch of Versuni, the new name for Philips’ Domestic Appliances.

We developed a campaign featuring a company manifesto and a series of people stories about the people behind home appliances. Each time asking the same question: what makes a house a home?

Home is a feeling everyone knows, but few can define. Through stories of flesh and blood, we gave that feeling a voice for Versuni.