Deloitte against money laundering
Out of the box against criminal money?
Video Campaign
What's in the box?
Money laundering is a major societal problem.
For banks, the stakes are high. It is complex, risky, and costly, with severe penalties if things go wrong.
To address this, Deloitte developed the Anti Money Laundering Box: a single solution combining strategy, tools, and expertise to intelligently detect criminal activity and comply with regulatory requirements.
But how do you bring an abstract system to life? By making it tangible. Our art director designed the physical Deloitte AML Box, which became the starting point for a video campaign where problem and solution come together. Clear explanations, told visually, for fintech compliance experts, legal professionals, and partners.
“You don't have to think outside the box to combat money laundering.”
"We worked with Koekepeer’s creative team on the video content for our AML in a Box and recruitment campaign. Our experience was very positive. They prepared thoroughly for complex topics that were far removed from their day-to-day practice and still managed to translate them into creative, engaging content."
– Robby Philips, Senior Manager Financial Crime Technology, Deloitte
Nederlands 
English (UK)